Chicken Soup for the Soul Rebrand
Chicken Soup for the Soul, a book series from the 2000s, has transformed into an entertainment company that spreads positivity through streaming, podcasting, and web communities. By establishing a campaign that encourages people to share their stories and recipes, I aimed to rebrand the company and create an inclusive, open community that appeals to younger audiences while still reviving the nostalgia of their book series.
LogoThe new Chicken Soup for the Soul logo embodies the friendly, uplifting, and positive characteristics of our brand. Designed to resemble a droplet of soup, this logo serves as an intuitive and interactive brand element.
Opening Logo Animation
Closing Logo Animation