Craig : Craigslist Rebrand
Brand Identity
Motion Graphic
Motion Graphic
Craigslist is a classified website where you can find listings for various items and discussion forums. With the new brand name, I rebranded Craig as a hyperlocal community app that inspires and connects local neighborhoods.
Recognition
︎2024 Young Ones Student Awards ADC Merit
︎2023 Communication Arts Design Annual Shortlist
Recognition
︎2024 Young Ones Student Awards ADC Merit
︎2023 Communication Arts Design Annual Shortlist
Brand Montage
Logo
To add a human touch to Craig, logo is inspired by a puzzle piece with an image of a human profile.
Opening Logo Animation
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Closing Logo Animation
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Brand Color
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Typography
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Custom Typeface
Identity Posters
Content Posters
This demonstrates Craig’s Identity for local businesses, social justice organizations, and non-profit organizations. To create a wider community, Craig Corner Market connects these local businesses and organizations to local residents.
Craig Website
App
Social Media (Instagram)
Environment
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