Craig : Craigslist Rebrand
︎Brand Identity
︎Motion Graphic
Craigslist is a classified website where you can find listings for various items and discussion forums. With the new brand name, I rebranded Craig as a hyperlocal community app that inspires and connects local neighborhoods. 




Brand Montage 





Logo

To add a human touch to Craig, logo is inspired by a puzzle piece with an image of a human profile.





Opening Logo Animation


Closing Logo Animation





Brand Color




Typography


Custom Typeface








Identity Posters




Content Posters

This demonstrates Craig’s Identity for local businesses, social justice organizations, and non-profit organizations. To create a wider community, Craig Corner Market connects these local businesses and organizations to local residents. 




Craig Website




App




Social Media (Instagram)







Environment





© Sierra Sohee Lee